Solutions: The better service of the better opportunity

CoE Soft leadership in the customer care and business process outsourcing industries is founded on our commitment to increasing value for our clients. For many clients, increased value comes through revenue generation and sales activities.

CoE Soft's inbound and outbound sales programs are designed to maximize the revenue potential of customer support interactions, while maintaining high levels of customer service and satisfaction to help build brand loyalty. We specialize in converting sales leads and inquiries into customers.

We consistently surpass client sales targets while reducing overall acquisition costs.

Utilizing consultative approaches and creative problem solving, our sales staff is well trained, motivated and driven to close the deal. CoE Soft SELLER, our systematic, behavioral based approach for sales representative coaching, training and evaluation consistently delivers superior results. CoE Soft SELLER is a scaleable, repeatable sales system incorporating the 22 most successful behaviors exhibited by CoE Soft's highest performing sales representatives.

CoE Soft's SELLER provides a process instead of a script to increase sales professional flexibility within a simple guideline. Our system not only measures sales results, but guides how those sales results are achieved. Each step in the process is a behavior aimed at molding every sales representative into a high-performing sales professional. CoE Soft SELLER maximizes sales professional performance across all three major sales metrics: units sold - conversion rate and sales per hour, customer retention, and customer satisfaction from a positive sales experience.

The process for each sales program is tailored to meet client objectives. CoE Soft sales professionals gain ongoing certification from basic to master level, according to their performance over time. The more closely sales professionals follow the CoE Soft SELLER system, the better their sales results.

CoE Soft's sales programs include:
  • B2B inbound and outbound sales
  • B2C inbound and outbound sales
  • Channel management
  • Exchanges
  • Fee-based supportLead generation
  • Loyalty and retention
  • Mutual fund transactions
  • Presales
  • Promotions
  • Renewals
  • Subscriptions
  • Upsell/Cross-sell

At CoE Soft, we believe that at the core of every long-term client engagement is a personal relationship. We continually foster the relationship with our clients to drive ongoing service improvements. CoE Soft offers a flexible and agile relationship that is easily adjusted to our clients' changing needs. Our focus in the following areas sets us apart from our competitors and enables our clients to realize tangible benefits and immediate value:

  • Seamless transition and implementation
  • Maximum value through performance-driven metrics
  • Global presence and multilingual capabilities
  • Thought leadership and innovation
  • Financial strength
  • Seasonal growth and volume scalability


Aligning our goals with our client goals, clearly identifying expected performance metrics, and driving accountability with compensation heavily weighted on performance creates an award-winning formula for success.